Brand Identity

Brand Guidelines

Colors, typography, logos and usage rules for RaTurka and its products.

Brand Colors

All color values are managed via CSS variables. Use the reference values below for design work.

Signature

#30C5D8

HSL 187 64% 52%

Dark / Black

#000000

HSL 0 0% 0%

Light / White

#FFFFFF

HSL 0 0% 100%

Typography

Schibsted Grotesk is RaTurka's official typeface.

Typeface

Schibsted Grotesk

Weights

Black · 900Absolute Awareness • Engineering Standard

Bold · 700Absolute Awareness • Engineering Standard

Semibold · 600Absolute Awareness • Engineering Standard

Medium · 500Absolute Awareness • Engineering Standard

Regular · 400Absolute Awareness • Engineering Standard

Scale

5xl · HeadingRaTurka

3xl · SectionRaTurka

xl · SubRaTurka

base · BodyRaTurka

sm · CaptionRaTurka

xs · LabelRaTurka

Logos

Each logo comes in two theme variants. Use the dark logo on light backgrounds, and the light logo on dark backgrounds.

RaTurka

Yatay / Horizontal

Açık arka plan / Light bg

Koyu arka plan / Dark bg

Amblem / Emblem

Açık arka plan / Light bg

Koyu arka plan / Dark bg

Rozet / Badge

Açık arka plan / Light bg

Koyu arka plan / Dark bg

Favicon

Açık arka plan / Light bg

Koyu arka plan / Dark bg

RaGent

Yatay / Horizontal

Açık arka plan / Light bg

Koyu arka plan / Dark bg

Dikey / Stacked

Açık arka plan / Light bg

Koyu arka plan / Dark bg

Amblem / Emblem

Açık arka plan / Light bg

Koyu arka plan / Dark bg

RaVision

Yatay / Horizontal

Açık arka plan / Light bg

Koyu arka plan / Dark bg

Dikey / Stacked

Açık arka plan / Light bg

Koyu arka plan / Dark bg

Amblem / Emblem

Açık arka plan / Light bg

Koyu arka plan / Dark bg

RaDome

Yatay / Horizontal

Açık arka plan / Light bg

Koyu arka plan / Dark bg

Dikey / Stacked

Açık arka plan / Light bg

Koyu arka plan / Dark bg

Amblem / Emblem

Açık arka plan / Light bg

Koyu arka plan / Dark bg

RaWarden

Yatay / Horizontal

Açık arka plan / Light bg

Koyu arka plan / Dark bg

Dikey / Stacked

Açık arka plan / Light bg

Koyu arka plan / Dark bg

Amblem / Emblem

Açık arka plan / Light bg

Koyu arka plan / Dark bg

Usage Rules

Do

Use the logo with its original color proportions
Prefer the dark (-dark) variant on light backgrounds
Use the light variant on dark backgrounds
Respect minimum clear space (25% of logo height) around the logo
Use SVG format whenever possible

Don't

Do not stretch or distort the logo
Do not change logo colors
Do not place text on top of the logo
Do not use low-contrast backgrounds
Do not rotate the logo